Koons made genius, if even by luck alone
For those without context to Jeff Koons, or only feeling one side of his work, here you will find the various sides of the commenting allow for arrival at an acceptable median-point. For the rest of the picture this article shall present, have open Koons website 
The Banality series is an important facet. (no direct link available due to HTML frames) It shows the sense of attitude and charisma, presented through the celebration (as sculptural objects) of the ‘roughest’ dimensions of the aesthetic hand that has presented our human uniqueness. Koons mixes these dimensions with precision that aims to create logical absurdism - as absurd as the banal whitewashing over our uniqueness. 
The LUXURY & DEGRADATION series extends this banality logical absurdism to present the highlights of a ‘luxury class,’ which Koons thereby portrays via kitsch. The world celebrates Character, and the absurd is anything but middle-of-the-road. The Frangelico ad ‘find a quiet table’ features the text by the same name, printed on a background that looks like rolling waves, evocative of the oceanic tidal energy of human relationships that are garmented under the banner of fine alcoholic spirits - as if anything occurs across a quite table but violent desires… Then EQUILIBRIUM, from “Board Room” on down the list. The spirit of success, enshrined in the primitiveness of sports, is elevated in context of societal high positions. It directly identifies the relaxed posture displayed by those in high social positions. One, Two and Three Ball tanks make less immediate sense, IMO, until viewed after One (Two & Three) Ball Total Equilibrium Tank(s). These latter piece utilize the primitive (banal) game ball as a symbol of triumph in a physical scenario that unquietly moves our body’s proprioceptive system: the system of balance that informs us of the sensation of stability, uprightness, grace… and controlled relaxation. In these latter pieces, the balls float ethereally, untouchable. In the One (Two & Three) Ball 50/50 Tank(s) the balls float, like a yacht, in clean perpetuity. They are an icon of the luxury class. Regardless, one does not get to make these statements unless one is socially connected to do so. It must have taken much to pitch people past his earlier works, which used absurdism without much skill, except for the presentation polish (as shown today, we hope he had the same polish back then). Personally, though, poor guy…. definitely not in his full head, if he didn’t even fully contest.
