How 2012 can be something more complex than rainbows or cataclysm
Authenticity means that all the tricks will fail. I had a realization about what ‘the transition through 2012’ means. This vision was proudly brought to me by Andy Samberg’s single I’m On A Boat, and a viral ad by Old Spice. Naturally, if you don’t know these memes front to back, from here “there are dragons.” The I’m On A Boat song became a phenomenon by leveraging the laugh-at-yourself capacity of people who envision that they will never be on a boat, let alone a yacht. The whole damn song is a parody of the fact that being on a boat is such a rare thing for said individual that they would break out in song to solely celebrate the event. It’s light hearted cynicism and a self-deprecation even at its best. The Old Bay ad took it up a level, and at the same time let the cat out of the bag. It’s a romance-parody mindfu^# that crescendos in the main act announcing “I’m on a horse.” Genius. See what happened there? ;) Let’s imagine: the trigger sets in: [most] people don’t know what it’s like to be on a boat. It’s more epic than most of what goes on for them. Like many things. E.G., like horses. Equistrianism. C.V. Arabic royalty. It’s the same boat phenomenon. The media wizards get that and exploit it… but remember the context: 2012. In 2012-is-coming world, people are waking up, or are going to, ‘cross the grand junction. Waking up people live in the Real World - the one where the heart’s passions are front and center. Passions like being on a boat, riding a horse, and others. Memes make fun of the foibles, like alughing at yourself because you current world does not include the authenticity you know in your heart. That’s the old game, though. You still playing that? Awakening people learn quick and live sincerely thereafter. Sincere existence is the game post-2012, and if you aren’t playing it, you won’t be playing. Getting wank and rile off the low-grade habits…. not very 2012. So, you’re fully authenticized. Your spirit rocks the moment, and the quantum timeless. The Real multiplies your coherence in 7-fold fractals. An ad streams through – the content is some lovely thing sitting there smiling, and the camera angles 100% render their profoundly real character. It radiates with the force from a whole unified crowd of human energy…. and that’s the entire ad. Brand. Slogan. fin. Maybe. Remember, this is 2012-means-something world – and if that means that your tricks are based on anything besides authenticity… you won’t be playing the game. Authenticity, the trick of the new game.
